In today’s competitive landscape, organizations are increasingly turning to rethink digitization to drive sustainability and growth. This speech delves into how Product Lifecycle Management (PLM) and the Digital Thread can ensure sustainability through enhanced traceability and closed-loop processes. By leveraging interconnected data across the product lifecycle, businesses can gain critical insights to improve future products and discover new business opportunities in sustainability. This approach enables companies to assess and enhance product sustainability, thereby meeting customer demands and improving market competitiveness. Additionally, the Digital Thread allows for precise cost analysis, helping organizations balance sustainability with profitability. Attendees will learn how embracing the Digital Thread can lead to the development of sustainable products at optimal costs, ultimately boosting revenue while contributing to a greener future – validated through IoT Integration and a closed loop approach. Join us to uncover how digital continuity and PLM can be pivotal in achieving sustainable success based on a real-life PLM implementation.