The traditional three drivers of product development, time, cost and quality are enhanced by a fourth factor: Sustainability. The product lifecycle must be optimized along managed sustainability from concept to disposal within all phases. In addition unclear future compliance regulations demand already today reportability. Environmental KPIs are to be captured and assessed, starting with the initial product drafting although required input is not available. This includes sustainability comparison of variants as decision drive for future directions A PLM-integrated concept and implementation which is scalable toward increasing compliance impact, product complexity and IT diversity will be presented.